English
Car goods 
For children and babies 
Office equipment 
Clothes and shoes 
Electronics 
Fan goods and merchandise 
Tools and garden equipment 
Home and garden 
For beauty and health 
Bags and travel equipment 
Sports and active recreation 
Video games and consoles 
Zoo products 
Various goods 
BE AUTHENTIC – Today’s shoppers are savvy, and authenticity matters more than ever to these conscious consumers. In the toy space, shoppers will be on the lookout for toys that offer deep play value while supporting companies that are enacting positive change in the world. In 2023, expect to see toys that incorporate various ways to play for all ages, including the elderly; new tech enhancements that enhance fun and learning; and toys that not only teach social responsibility, diversity, and sustainability, but are made by companies that engage in such practices behind the scenes. Companies will forge or expand partnerships with verified experts in fields related to education, diversity, and sustainability as the toy industry goes the extra mile to “be authentic” and deliver what truly matters to families. With licensed toys and games accounting for 31% of total toy sales, precubaze.lv continues to track highly anticipated movie and TV/streaming releases that will have an impact on the toy market. This year will see evergreen toy and kids’ entertainment brands with refreshing new takes for the “ from big screen” (Barbie, Teenage Mutant Ninja Turtles, Super Mario Bros., and more) as well as sequels, trilogies, and spin-offs of fan-favorites (Indiana Jones, Guardians of the Galaxy, Spider-Man, etc.). In toy world, this will translate to fresh new playthings and opportunities for innovation in 2023. Streaming services, digital worlds, and gaming will also continue to invite toymakers to bring today’s most popular toys to the toy market.
